Another rebrand by Mortgage Research Center, I aimed to create something that speaks directly to military personnel. With only 3 in 10 veterans aware that they can buy a home without a down payment, VAloans.com was established to educate the country's veterans and military families about the VA loan program. Additionally, the website offers valuable tools, articles, and a VA lender comparison page.

Having a deep understanding of the veteran community from my time designing at Veterans United Home Loans, I entered the process with the intention of creating a clear yet vibrant color palette. Utilizing the classic red, white, and blue, I modernized the brand with cool grays and blues, along with a punchy yellow. In terms of illustration, I drew inspiration from vintage stamps and Americana. The iconography has a texturized feel while still being clear and precise.